the new roadsters
We’re stoked to be the new crew steering the iconic Road Roaster Coffee Company, ready to roll up our sleeves and brew up a strong future!
The Moore Family:
We are Ian and Kate Moore, Chico locals with deep agricultural roots, now taking on the beloved Road Roaster Coffee Company! As farmers and parents, we mix hands-on grit with expertise—Kate as an agriculture professor and Ian as a sales consultant—raising our kids on farm values. Our passion for crops and community drives us as we steward multiple businesses in Butte County. Explore our story and Road Roaster’s premium lineup, or join us in championing local agriculture. Our legacy is built on one brutal harvest, tight-knit family, loyal neighbor, and dang good coffee at a time!
We are Ian and Kate Moore, Chico locals with deep agricultural roots, now taking on the beloved Road Roaster Coffee Company! As farmers and parents, we mix hands-on grit with expertise—Kate as an agriculture professor and Ian as a sales consultant—raising our kids on farm values. Our passion for crops and community drives us as we steward multiple businesses in Butte County. Explore our story and Road Roaster’s premium lineup, or join us in championing local agriculture. Our legacy is built on one brutal harvest, tight-knit family, loyal neighbor, and dang good coffee at a time!
Roots run deep:
Our family has farmed rice in Butte County for five generations, rooted in tradition and committed to the land. We’re embracing organic and regenerative practices to grow high-quality rice sustainably, prioritizing soil health, water conservation, and biodiversity. Dedicated to keeping family farms alive in California, we support local economies and rural communities through partnerships and advocacy. Our farm is a legacy of resilience, stewardship, and pride in Butte County’s agricultural heritage.
Our family has farmed rice in Butte County for five generations, rooted in tradition and committed to the land. We’re embracing organic and regenerative practices to grow high-quality rice sustainably, prioritizing soil health, water conservation, and biodiversity. Dedicated to keeping family farms alive in California, we support local economies and rural communities through partnerships and advocacy. Our farm is a legacy of resilience, stewardship, and pride in Butte County’s agricultural heritage.
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The values behind the coffee:
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Farmers
Farmers are the backbone of our state, sustaining communities, preserving traditions, and stewarding the land for future generations.
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Coffee
Coffee is far more than a beverage—it’s a global cultural cornerstone that fosters connection, ritual, and tradition in our community.
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Community
Community is the heartbeat of Chico, California, shaping its identity as a vibrant, interconnected hub in the northern Sacramento Valley.
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Family
Family bonds are a timeless anchor, offering stability in an ever-changing world and reminding us that our greatest strength lies in those closest to us.
Thank you for your support!
We’re thrilled to serve our amazing community with the Road Roaster brand, pouring our hearts into every cup for generations to come.